Integrated Business Model
We operate a fully integrated backward and forward integration business model. Our farming operations are in-house. Inputs required for these farms are now largely self-made. All fresh produce is then packed in our self-owned and operated packhouses. This gives us end to end backward integration capabilities.
Our forward integration involves operating our own fleet of vehicles, our in-house freight forwarding operations and our own distribution infrastructure in Europe. These high levels of integration generate cost efficiencies as well as allow us to offer high levels of food safety, which is sacrosanct for our customers.
For our home market in UK, we have a dedicated team of sales professionals based in UK (Kay Bee Veg Ltd., UK) for 365 days of import and distribution services. Our strong relationships with customers in other parts of the world create perfect alignment of interests.